Devanshi Mittal

Hi, I'm
Devanshi Mittal

Born and raised in Surat, Gujarat — I left home at 16 and haven't stopped since. Six cities later, I'm still chasing the next adventure, whether that's a new place, a new challenge, or recently, line dancing. I love working with data and numbers, dream of building my own startup one day, and live by one motto: you can get anything you choose to put your mind to.

San Francisco, CA
Check out my first build — MealSwap App ↗

What Drives Me

Family

Family is everything. I'm a daughter, a sister, and a proud aunt of four — the best title I've ever held.


No matter how many cities I've lived in, family has always been the constant that keeps me grounded.

Work

Work isn't just a job — it's what drives me. I'm ambitious, curious, and genuinely love digging into problems. The satisfaction of turning messy data into a clear decision is hard to beat.


I believe in going above and beyond, not because I have to, but because it's who I am.

Hobbies

Reading — always in the middle of a book. Add me on Goodreads!


Fitness — completed 100 OrangeTheory classes and working my way to 100 at F45. Ran my first 10K in 2024.

Places where I made an impact

Feb 2026 – Present
Senior Product Analyst II

Led cross-functional investigation into revenue softness, identifying key drivers and recovering significant revenue. Managed experiment sequencing and built dashboards tracking channel-level trends and funnel performance.

📍 Los Angeles, CA
Jan 2023 – Feb 2026
Senior Product Analyst I

Drove significant activation and revenue growth through A/B tests across product and marketing. Defined north-star metrics, built self-serve Looker dashboards, and launched an AI-powered GPT tool for analytics efficiency.

📍 Los Angeles, CA
Dec 2021 – Dec 2022
Marketing Analyst II

Quantified revenue impact of new partner integrations and built real-time Looker dashboards through SQL-based investigations, providing insights to cross-functional teams.

📍 Los Angeles, CA
June 2020 – Dec 2021
Data Analyst

Built interactive Tableau dashboards on macroeconomic and consumer-behaviour trends. Authored monthly COVID-19 economic impact reports and developed Python automation scripts.

📍 Costa Mesa, CA
Aug 2019 – May 2020
Associate Instructor

Designed and graded assignments for Database Concepts courses, and held weekly office hours supporting students.

📍 Bloomington, IN
Oct 2019 – Dec 2019
Data Science Intern

Identified predictive features from image and weather data using EDA and feature selection in Python; built a data augmentation pipeline on Amazon S3.

📍 Bloomington, IN
May 2019 – Aug 2019
Data Science Intern

Built an unsupervised NLP product recommendation system and an interactive Shiny app for user-behaviour insights; automated the data refresh pipeline using Python, Bash and PostgreSQL.

📍 Chicago, IL
Outside of work — check out my first build, MealSwap ↗

My Educational Background

Master of Science in Data Science
Indiana University, Bloomington
May 2020
Bachelor of Science in Statistics
St. Xavier's College, Mumbai
June 2017  ·  Minor: Economics & Mathematics

My Perspectives

Goodreads: An app for book lovers, but is it the best?
A deep dive into one of the most popular reading-tracking platforms — what it gets right, where it falls short.
Jan 3, 2026Read →
My LA LA Land
A personal reflection on life in Los Angeles — the energy, the chaos, the sunshine, and the lessons learned from living in one of the world's most cinematic cities.
Nov 28, 2025Read →
Women-led TV shows I absolutely adore — and you will too
A curated watchlist of shows with strong female leads that are relatable, powerful, and refreshingly real. Because representation matters and great storytelling is timeless.
Jun 25, 2021Read →
5 Things my Data Science Journey taught me — but everyone could imbibe
Five hard-earned lessons from breaking into data science that apply far beyond any technical field.
Jun 17, 2021Read →
My first experience living in my first solo apartment
Moving into your first place alone is terrifying and exhilarating — an honest account of everything I felt, fumbled, and figured out.
Jun 10, 2021Read →
Habit-forming products
The psychology behind why some products become indispensable daily rituals — and what builders can learn from the Hook Model and behavioral design.
Oct 20, 2019Read →
The Kuari Pass Trek: Where My Worst Fears Turned Into My Biggest Learning
Trekking through the Himalayas — cold nights, altitude sickness, and moments of doubt that ultimately gave way to clarity and confidence.
May 10, 2017Read →
Ever wondered that you could do something other than joining college after school?
An exploration of the alternative paths available after school — challenging the conventional notion that college is the only route to success.
Read →
This husband is ready to work behind the scenes while the wife runs the show!
The story of a husband who chose to support his wife's entrepreneurial ambitions — stepping back to help her build something extraordinary.
Read →
More on Medium → Subscribe on Substack → More on YourStory →